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v0 by Vercel logo

v0 by Vercel

Freemium🇺🇸UnicornNear-Breakeven

Turn any idea into a production-ready web app — just describe it

Code GenApp BuilderWebsite BuilderCode Assist

92

Overall score

40

Heat score

Pricing

Free$0/month
Premium$20/month
Team$30/user/month
Enterprise$100/user/month
Purchase Subscription

Technical Specs

Inputs

Natural Language Prompt, Screenshot, Figma Design File, Existing Code, Image, URL

Outputs

React Component, Next.js Page, Full-Stack Web Application, Tailwind CSS Code, Shadcn UI Component, Deployed Preview URL, TypeScript Code

AI Type

Generative AI

Model Architecture

GPT-style Decoder

Daily Prompts

N/A

Context Length

N/A

Output Quality

Accuracy

92%

Content

94%

Reasoning

90%

Company Profile

Company

Vercel Inc.

Founded

2015

HQ

San Francisco, California, USA

Employees

1K

Total Raised / Total Funding

$863M

Revenue

$300M

Valuation

$9.3B

ARR

$300M

CEO

Guillermo Rauch

Overview

Estimated Paid Users

3M

Current estimate

Total Earnings Till Date

N/A

+10.71% from last month

Market Share

6.8%

Current share

Average Session

40

Per active user

Hallucination Rate

6%

Model quality signal

Growth Rate

+1.59%

Monthly active users

Burn Rate

N/A

Total expenses / years active

Paid User Gain

+22.22%

Monthly paid user trend

No demo video available yet.

Platforms

Web App

Available

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Profit Analysis

$24M

Total Loss

$28.5M

Total Profit

$24M

Performance Metrics

Accuracy

92%

Context

94%

Reasoning

90%

Safety

88%

Benchmarks

No benchmark scores available.

v0 by Vercel Models

v0 (Claude + GPT-4 composite)

Type: Code

Description: Initial v0 generation model. Used Claude and GPT-4 orchestrated with Vercel-specific prompting to generate shadcn/ui and Tailwind CSS React components. No fine-tuning — relied on general-purpose models with a rich system prompt encoding Next.js and shadcn conventions. Supported single-component generation with conversational refinement. Established v0's product UX that differentiated from chat-based code assistants.

Architecture: GPT-style Decoder

v0 (Full-Stack, Multi-File, Oct 2024)

Type: Code

Description: Model upgrade powering the October 2024 full-stack launch. Extended context to handle multi-file Next.js applications with routing, server actions, API routes, and environment variable awareness. Integrated with Vercel project context via the deployment API. Could generate complete application scaffolds rather than single components. Underlying models: mix of OpenAI and Anthropic, orchestrated by Vercel.

Architecture: GPT-style Decoder

v0 Model (Specialized Web-Dev LLM)

Type: Code

Description: Vercel's first proprietary specialized model, trained specifically on web development patterns — React, Next.js, Tailwind CSS, shadcn/ui, Radix UI, and modern frontend architecture. Released as an OpenAI-compatible API in beta in May 2025. Available via v0.dev/api, Vercel AI SDK, and AI Playground. Can be used in Cursor, OpenAI Codex, or any OpenAI-compatible client. Specialized knowledge yields higher code quality for UI and web-specific tasks than general-purpose models at equivalent parameter scales.

Architecture: GPT-style Decoder

Funding Rounds & Investors

Total Funding

$863M

Rounds

6

Funding Update

$300M

Sep 2025

Raised $300M Series F at $9.3B valuation — a near 3x step-up from $3.25B in 15 months. Co-led by Accel (longtime partner since Series A) and GIC (Singapore's sovereign wealth fund, new strategic investor). BlackRock and StepStone Group joined as new large institutional investors. Vercel simultaneously launched a $300M tender offer for early investors and employees. Total funding reached $863M. $200M ARR at close. AI SDK at 3M weekly downloads. v0 at 3.5M+ users generating 9.6M projects in 2025. NuxtLabs (Nuxt Vue framework) acquired in July 2025. Named Gartner Visionary for Cloud-Native Application Platforms in August 2025.

Funding Update

$250M

May 2024

Raised $250M Series E at $3.25B valuation led by Accel in May 2024 — the largest single Vercel round to that date. Vercel had crossed $100M ARR in March 2024. v0 had been generally available for a few months with hundreds of thousands of users. IVP, BlackRock, and Adams Street Partners joined as new late-stage and institutional investors. Notable Capital (formerly known as Notable Capital Fund) also joined. Total funding reached $563M. Funds directed toward v0 development and AI Cloud infrastructure.

Funding Update

$150M

Nov 2021

Raised $150M Series D at $2.5B valuation led by GGV Capital — just 5 months after the Series C. Revenue had grown to ~$51M ARR trajectory. Vercel launched Edge Functions, expanding from deployment to intelligent edge computing. Total funding reached $313M. All prior investors participated.

Founders/Team

GR

Guillermo Rauch

Co-Founder & CEO — Vercel / Creator of v0

NK

Naoyuki Kanezawa

Co-Founder

TK

Tony Kovanen

Co-Founder & CTO

Direct competitors

No direct competitors available.

Change Log / Major Updates

2025 · Aug 11

Most significant v0 update. Shifted from 'prompt and fix' to 'describe and deliver' — v0 now acts as a full-stack development agent for production apps and enterprise workflows. New features: GitHub repository import (full codebase context), sandbox-based runtime environment, private cloud deployments (no code touches public internet), audit logs, credential scanning, enterprise SSO and SCIM. v0 Mobile for app building via voice and camera. Addressed 'shadow IT problem': AI-generated code inside enterprises with no security oversight. Over 3.5M users at time of launch.

2025 · Sep 30

Vercel raised $300M Series F co-led by Accel and GIC at $9.3B valuation — a near 3x step-up from $3.25B Series E in 15 months. Launched AI Cloud — unified platform for AI workloads including AI Gateway, edge inference, and AI Agent tools. Vercel Agent (code review AI) launched in public beta. Next.js downloaded more times in the prior 12 months than in all years 2016–2024 combined. AI SDK at 3M weekly downloads. v0 fully integrated into AI Cloud.

2026 · Jan 1

Rebranded from v0.dev to v0.app. Switched from fixed-credit to token-based pricing (Free: $5/mo, Premium: $20/mo, Team: $30/user/mo). Launched Git panel for branch creation and PR submission from v0 chat. Added database integrations (Snowflake, Supabase, Neon). Full-stack runtime now generally available. v0 crossed 6 million total users by March 2026. 9.6 million projects were created on v0 in 2025 alone.

Compliance, Integrations & Support

Industry: Software Development

Compliances: Not specified

Integrations: Vercel, Next.js, shadcn/ui, Tailwind CSS, GitHub, Figma, Supabase, OpenAI, Anthropic Claude, Neon, v0 API

Support:email, help center, community forum, enterprise support

Target audience: Frontend Developers, Full-Stack Engineers, Product Managers, Designers, Startup Founders, Non-Technical Builders, Marketing Teams, Enterprises, Indie Hackers, Students

Supported languages: English, JavaScript, TypeScript, HTML, CSS

v0 by Vercel Acquisitions

NU

NuxtLabs

July 1, 2025

N/A

SP

Splitbee

March 1, 2022

N/A

TU

Turborepo

December 9, 2021

N/A

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More About v0 by Vercel

Guillermo Rauch had been in front-end development since he was in diapers — his words — when he sat down and rebuilt his own personal blog using v0. The output was better than the version he had handwritten in Next.js. Better responsive design. Better accessibility. Better mobile layout. Better than the man who co-authored Next.js, writing Next.js by hand. That moment, he said, was his "hmm." The tool he had built inside Vercel was already better at the craft he had spent 20 years mastering. And if it was better for him, what would it do for the 99.9% of people who had never written a line of React?

v0 launched in 2023 as a side project inside Vercel — "a startup within a startup," as Rauch describes it. It reached $2M ARR in its first 14 days. It grew to 3 million users, and ChatGPT became one of its fastest-growing customer acquisition channels — a remarkable loop where people would ask ChatGPT how to build something, ChatGPT would mention v0, and they would arrive to find that what they had imagined was already half-built. Today v0 is used not just by developers but by designers, marketers, product managers, and founders who would never have opened VS Code — people who, as Rauch puts it, used to "yap into Slack" and now "yap into v0 and create value." The product supports the full stack: React, Next.js, shadcn/ui, Tailwind CSS, Supabase backends, Vercel deployments, GitHub sync, Figma import, and Design Mode for visual in-browser editing. Seed rounds are being replaced by v0 prototypes. Pitch decks are being replaced by deployed apps. The cost of going from an idea to something you can show an investor has collapsed to the price of a monthly subscription — and sometimes to free.

v0 by Vercel FAQ's

What is v0 by Vercel and what can I build with it?

v0 is an AI-powered full-stack application builder by Vercel that generates production-ready React and Next.js applications from natural language prompts. You describe what you want to build — a dashboard, landing page, SaaS onboarding flow, API integration, or internal tool — and v0 generates the complete code, runs it in a live sandbox environment, and lets you iterate conversationally. Since its August 2025 overhaul, v0 evolved from a UI component generator into a full-stack development agent that can import GitHub repositories, pull Vercel environment variables, create database integrations, open PRs from chat, and deploy directly to Vercel with one click.

How does v0 differ from Cursor, GitHub Copilot, and Bolt.new?

v0 occupies a distinct position in the AI coding landscape. Cursor and GitHub Copilot are inline code assistant tools that augment existing developers inside their IDE — they help write and edit code faster. v0 generates entire applications from scratch through a chat interface, targeting both developers and non-developers. Bolt.new is v0's closest competitor, offering stronger full-stack flexibility across frameworks beyond Next.js. v0's advantages are its tight Vercel deployment integration (one-click deploy), its Next.js-native code quality, and the v0 model — a specialized web-dev LLM available as an OpenAI-compatible API for embedding into other tools. Sacra estimated v0 at $42M ARR (Feb 2025) vs Bolt.new at $40M ARR for context.

Who uses v0 — is it only for developers?

v0 was originally built for developers wanting to scaffold UI quickly. Since the August 2025 'describe and deliver' redesign, Vercel positioned v0 for a much broader audience: developers, designers, product managers, marketers, and non-technical founders. Over 4 million people used v0 since GA in 2024. The August 2025 update shifted from a 'prompt and fix' model to a 'describe and deliver' model where v0 acts as a full agent, reducing iteration cycles. In 2025 alone, 9.6 million projects were created on v0 — 7.2M by developers and 2.4M by cross-functional teams.

What is the v0 model and can I use it via API?

Vercel released v0's own specialized AI model in May 2025. It is a web-development-specialized LLM with deep knowledge of React, Next.js, Tailwind CSS, shadcn/ui, and modern web patterns. The model is available as an OpenAI-compatible API, meaning it can be used in Cursor, OpenAI Codex, or any tool that accepts OpenAI-format API calls. Access the model via v0.dev/api, Vercel's AI SDK, or the AI Playground. The model is in beta API access; pricing follows the same token-based system as the v0 app.

How much does v0 cost?

As of February 2026, v0 uses token-based pricing. Free tier: $5/month in credits. Premium: $20/month with $20 in credits plus Figma imports and API access. Team: $30/user/month with shared credits. Enterprise: custom pricing with SSO, audit logs, private deployments, and compliance controls. Each generation costs a variable number of tokens based on complexity — simple components cost less, full-stack app generations cost more. This replaced the earlier fixed-credit system (2,000 fast + unlimited slow credits), making costs less predictable but more usage-aligned.