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Pika

Freemium🇺🇸Scaling Losses

The idea-to-video platform that sets your creativity in motion

89

Overall score

46

Heat score

Pricing

Free$0/month
Standard$8/month (save $24/year on annual billing)
Pro$28/month (save $84/year on annual billing)
Fancy$76/month (save $228/year on annual billing)

Technical Specs

Inputs

Text Prompt, Reference Image, Selfie Photo, Video Clip, Audio File

Outputs

AI Generated Video, HD Video, Lip Synced Video, Style Transferred Video, Animated Clip, Pikaffect Video

AI Type

Video

Model Architecture

Diffusion

Daily Prompts

N/A

Context Length

N/A

Output Quality

Accuracy

91%

Content

92%

Reasoning

87%

Company Profile

Company

Pika Labs (Mellis Inc.)

Founded

2023

HQ

Palo Alto, California, USA

Employees

48

Total Raised / Total Funding

$135M

Revenue

$15M

Valuation

$470M

ARR

$15M

CEO

Demi Guo

Overview

Estimated Paid Users

500K

Current estimate

Total Earnings Till Date

$15M

No monthly delta yet

Market Share

3.1%

Current share

Average Session

25

Per active user

Hallucination Rate

10%

Model quality signal

Growth Rate

N/A

Monthly active users

Burn Rate

N/A

Total expenses / years active

Paid User Gain

N/A

Monthly paid user trend

Performance Metrics

Accuracy

91%

Context

92%

Reasoning

87%

Safety

83%

Benchmarks

No benchmark scores available.

Pika Models

No model/version data available.

Funding Rounds & Investors

Total Funding

$135M

Rounds

0

No funding rounds available.

Founders/Team

DG

Demi Guo

Co-Founder & CEO

CM

Chenlin Meng

Co-Founder & CTO

Direct competitors

No direct competitors available.

Change Log / Major Updates

No changelog entries available.

Compliance, Integrations & Support

Industry: Not specified

Compliances: Not specified

Integrations: fal.ai, Discord, Pika API, iOS App, Android App

Support:email, discord, help center, community forum

Target audience: Content Creators, Social Media Managers, Marketers, Indie Filmmakers, Artists, Students, Gen Z Creators, Advertising Teams, Podcasters, Video Enthusiasts

Supported languages: English, Spanish, French, German, Portuguese, Japanese, Korean, Chinese

Pika Acquisitions

No acquisition records available.

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Reviews & Rating

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Accuracy

0.0

Ease of Use

0.0

Output Quality

0.0

Security

0.0

More About Pika

The inciting incident was a loss. In the winter of 2022, Demi Guo and Chenlin Meng — two Stanford AI PhD students who had never made a video in their lives — entered an AI Film Festival run by Runway, using the existing AI video tools available to everyone. The outputs were clunky, slow, and nothing close to what they knew generative models could already do in research. They were frustrated. They believed they could build something better. And in April 2023, they dropped out of Stanford, renamed their project from Mellis Labs to Pika, and got to work.

Eighteen months later: $470M valuation, 14.5 million users, videos with billions of views, #1 on both the App Store and Play Store the week Predictive Video launched in October 2025. The secret was not chasing photorealism. Guo understood something that Runway, Sora, and Veo were not optimizing for: most people will never make a film. What they want is to make a four-second clip that makes someone stop scrolling — a corgi that explodes into butterflies, a building that melts like chocolate, a selfie transformed into a rock star giving a TED Talk. Pikaffects — Pika's signature one-click creative transformations — became the product's cultural fingerprint. Not because they were technically impressive (though they were), but because they were fun. Inflate. Melt. Crush. Cakeify. These were not features. They were verbs that a generation raised on TikTok understood immediately and used obsessively.

Pika 2.5, the current flagship model, delivers ultra-realistic generations with enhanced physics and the highest prompt adherence in the platform's history. Pikaframes enables keyframe morphing between images for seamless narrative transitions. Pikascenes inserts users into fully AI-generated environments. The mobile app — iOS and Android — puts the full Pika toolkit into the pocket of every creator who has ever wanted to make something visual but couldn't afford a production team. The credit system is deliberately transparent: Standard at $8/month gives you 700 credits and a watermark-free creative toolkit; Fancy at $76/month gives you 6,000 credits and bulk professional output. Additional credits purchased on any paid plan never expire. Guo's framing has not changed since day one: "Without a great idea, Pika is powerless. By lowering the barrier to entry, we're building a future that's actually expanding opportunities for creativity — not taking them away."

Pika FAQ's

No FAQs available.