Murf AI

In 2020, three IIT Kharagpur alumni — Ankur Edkie, Divyanshu Pandey, and Sneha Roy — sat through the painful, expensive ritual of re-recording product demo voiceovers every time a feature changed. The fix seemed obvious: there had to be a better way. That frustration became Murf AI, a platform built on a single conviction — that studio-quality voice production should be accessible to anyone with a laptop, not just those with a recording budget.

What Murf Does

Murf Studio converts written scripts into professional voiceovers using a library of 200+ AI voices across 35+ languages. Users control pitch, pace, emphasis, and pronunciation down to the phoneme level. The platform integrates directly with Canva, Google Slides, and PowerPoint, and syncs audio to video timelines without exporting. Murf Dub handles full video localization — translating, voicing, and lip-syncing content in 25+ languages. For developers, Murf Falcon is its low-latency TTS API: 55ms model latency, 130ms time-to-first-audio, 10,000 concurrent calls, priced at $0.01 per minute — benchmarks that outpace ElevenLabs, Deepgram, and Cartesia in production environments.

Traction and Differentiation

• Over 6 million users globally across 195+ countries
• 300+ Forbes Global 2000 companies as active clients, including Nestlé, Philips, Air France, and Omnicom
• Recognized as one of the fastest-growing products globally at G2 Best Software Awards 2025
• All voices sourced ethically — professional voice actors consent to training and earn royalties on usage
• SOC 2 certified, GDPR compliant, ISO 27001 certified, and HIPAA compliant

When Play.ht was acquired by Meta and shut down in late 2025, Murf responded by offering displaced users a free six-month migration package — a move that injected thousands of enterprise accounts into its base heading into 2026. With Falcon now powering real-time voice agents at scale and its Gen 2 model achieving 99.38% pronunciation accuracy in independent testing, Murf has quietly shifted from a content creation tool into an infrastructure-level voice AI company.