Midjourney

Subscription🇺🇸🇺🇸 United StatesDecacornProfitable

AI image generator that turns text prompts into stunning visuals

Image Gen Logo Design Gen AI Multimodal AI

Overall score

Heat score

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Pricing

Basic Plan$10 / month

Standard Plan$30 / month

Pro Plan$60 / month

Mega Plan$120 / month

Purchase Subscription

Technical Specs

Inputs

Text, Image

Outputs

Image, Video

AI Type

Generative AI

Model Architecture

Diffusion

Daily Prompts

2.5M

Context Length

N/A

Rendering Engine

Custom Diffusion

Max Image Size

2048x2048

Upscaling

Yes (up to 4x)

Interface

Discord Bot, Web App

Output Quality

Image

92%

Artistic Style Adherence

89%

Prompt Faithfulness

85%

Aesthetic Quality

94%

Company Profile

Company

Midjourney, Inc.

Founded

2021

San Francisco, CA

Employees

Total Raised / Total Funding

Revenue

$200M

Valuation

$10B

ARR

$200M

CEO

David Holz

Overview

Estimated Paid Users

Current estimate

Total Earnings Till Date

$600M

-2.13% from last month

Market Share

35%

Current share

Average Session

Per active user

Hallucination Rate

30%

Model quality signal

Growth Rate

-0.66%

Monthly active users

Burn Rate

Total expenses / years active

Paid User Gain

-0.56%

Monthly paid user trend

No demo video available yet.

Platforms

Web App

Available

API

Available

Profit Analysis

$410M

Total Loss

Total Profit

$842M

Performance Metrics

Accuracy

87%

Context

92%

Reasoning

60%

Safety

72%

Benchmarks

Chatbot Arena Elo

74%

Custom Internal Benchmark

92%

Midjourney Models

Midjourney V7

Type: Image

Description: Latest flagship image generation model released April 2025; rebuilt architecture with superior prompt precision

Architecture: Diffusion

Midjourney V6.1

Type: Image

Description: Stable production model with improved photorealism

Architecture: Diffusion

Midjourney V6

Type: Image

Description: Major release with significant gains in prompt adherence

Architecture: Diffusion

Midjourney V5.2

Type: Image

Description: Added new aesthetics system and zoom-out feature for generating surroundings around an existing image

Architecture: Diffusion

Midjourney V5.1

Type: Image

Description: More opinionated model with stronger stylization; RAW variant available for more literal prompt interpretation

Architecture: Diffusion

Funding Rounds & Investors

Total Funding

Rounds

Bootstrapped

Unknown

Self-funded; no external investment rounds

Founders/Team

David Holz

CEO & Co-Founder

Jim Keller

Advisor

Direct competitors

No direct competitors available.

Change Log / Major Updates

2025 · Nov 1

Official Midjourney API released for developers; enables programmatic image and video generation

2025 · Nov 20

Refreshed web experience and official user profiles launched; improved image organization and creator showcase tools

2026 · Feb 14

V8 rating party testing initiated; community feedback sessions ahead of V8 model release

Compliance, Integrations & Support

Industry: Design Creative

Compliances: GDPR, CCPA

Integrations: Discord, Midjourney API, Zapier, Make (Integromat), Figma (via plugins), Canva (via plugins)

Support:Email, Community Forum

Target audience: Designers, Artists, Marketers, Content Creators, Game Developers, Photographers

Supported languages: English, French, Spanish, German, Japanese, Chinese

Midjourney Acquisitions

No acquisition records available.

Reviews & Rating

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Accuracy

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Ease of Use

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Output Quality

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Security

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Social Feed

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More About Midjourney

Midjourney is an AI-powered image generation tool that creates stunning, high-quality visuals from natural language text prompts. Founded in 2021 by David Holz and headquartered in San Francisco, it has grown into one of the most popular generative AI platforms in the world, serving millions of creators across design, marketing, entertainment, and beyond.

Powered by a proprietary diffusion model, Midjourney continuously evolves through iterative versions, each delivering improvements in photorealism, artistic style, and prompt accuracy. Users interact via a Discord bot or web app, submitting prompts and receiving image variations in seconds. The platform supports a range of creative controls including aspect ratios, stylization levels, and specialized modes like Niji for anime-style outputs.

What sets Midjourney apart is its exceptional aesthetic quality, bootstrapped independence, and a lean team of ~50 generating an estimated $200M+ in annual revenue — making it one of the most efficient AI companies ever built. With flexible subscription plans and a massive global community, Midjourney remains the go-to tool for artists, designers, marketers, and creative professionals looking to bring their ideas to life visually.

Midjourney FAQ's

How do I get started with Midjourney?

Visit midjourney.com and sign up for an account. You can start generating images directly through the web app or via the Discord bot by joining the official Midjourney Discord server and using the /imagine command.

Is Midjourney free to use?

No, Midjourney discontinued its free trial in April 2023. Access requires a paid subscription, with plans starting at $10/month (Basic) up to $120/month (Mega), each offering different amounts of GPU time and features.

Who owns the images I create with Midjourney?

Paid subscribers generally own the images they create and can use them commercially. Free tier users (when available) operate under a Creative Commons license. It is always recommended to review Midjourney's latest terms of service for full details.

What is the difference between Midjourney and Niji models?

Midjourney's standard models (V6, V7) are optimized for photorealistic and general artistic image generation. The Niji model is a specialized variant designed specifically for anime, manga, and illustration-style outputs, co-developed with Spellbrush.

Can Midjourney generate videos?

Yes. Midjourney launched its video generation feature in 2025, allowing users to convert static images into short animated clips ranging from 5 to 21 seconds in length.