Make

From a Prague Basement to 3 Million Makers

In 2012, a small team in Prague set out to solve a problem that billions of knowledge workers share: the tyranny of repetitive, manual tasks that eat hours and demand zero creativity. Their answer was Integromat — a visual, node-based automation engine that let anyone, regardless of coding ability, orchestrate complex workflows between web apps. While Zapier was building a simpler "if this, then that" world for American consumers, Integromat was quietly building something more powerful for the European power user: multi-step branching logic, iterators, aggregators, error handlers, and real-time data flow visualization.

The company bootstrapped to $10M in annual revenue and 250,000 customers before Celonis, the process mining giant, acquired it in October 2020 for over $100 million. Rather than absorb it into its enterprise stack, Celonis gave the team room to evolve. In February 2022, Integromat became Make — a rebrand that signaled a new ambition: not just connecting apps, but empowering anyone to make anything. The platform's visual canvas, where scenarios branch like circuit diagrams and data flows in real time, became its signature.

What Makes Make Different

• Visual scenario builder: Unlike linear automation tools, Make's canvas shows entire multi-branch workflows at a glance — routers split paths, iterators process arrays, aggregators compile data, error handlers catch failures.
• Operations-based pricing: Every module action counts as one operation, making pricing transparent and often cheaper than task-based competitors for complex workflows.
• 2,100+ app integrations: Native connectors span CRMs, databases, marketing stacks, AI providers, and custom HTTP/webhook modules for any public API.
• AI workflow orchestration: Make now supports agentic workflows connecting LLMs like GPT-4 and Claude to external tools, enabling multi-step AI agent pipelines without code.

By the end of 2024, Make had grown its community to 3.1 million registered users — a 68% year-over-year jump — with 5.6 billion scenarios executed that year alone. With approximately 680 employees spread across Prague, the US, and six continents, Make has quietly become one of the world's most influential automation platforms for the builder generation.