InVideo AI

In 2022, InVideo was treading water. Despite attracting thousands of daily sign-ups, growth had plateaued at 20% year-over-year, and the founding team found themselves caught between users demanding more advanced features and those craving simplicity. "We had so many different types of users, all with different requirements," CEO Sanket Shah later reflected. "We didn't know what we stood for." The answer came not from adding more complexity, but from stripping everything back—and within 18 months of launching InVideo AI in August 2022, the company rocketed to $70 million in annual recurring revenue.

The platform's transformation represents one of the more remarkable pivots in the AI video space. Originally founded in 2017 as a template-based video editor by Shah, Harsh Vakharia, and Pankit Chheda—three engineering graduates who had previously built MassBlurb, a restaurant automation platform acquired by Mobikon in 2016—InVideo spent its first years serving enterprises before pivoting to B2C in 2019. The Surge accelerator cohort brought $2.5 million in seed funding and a new thesis: make professional video creation accessible to anyone, regardless of technical skill.

Today, InVideo AI processes over 60,000 new sign-ups daily and has facilitated the creation of more than 100 million videos across 190 countries. The core innovation is deceptively simple: describe your video idea in plain text, and the AI handles everything else—script generation, media selection from millions of stock assets (including iStock), voiceover synthesis with cloneable voices, music matching, and automated editing. Users can refine any element through natural language commands rather than wrestling with timeline editors. With recognition as the 33rd most-used AI software globally according to Andreessen Horowitz, and partnerships including becoming OpenAI's first official partner for Sora 2 integration in late 2025, InVideo has positioned itself as the go-to platform for creators who need professional output without professional expertise.