Create studio-quality AI avatar videos in 175+ languages — no camera, no crew, no problem
92
Overall score
46
Heat score
Inputs
Text Script, Audio File, Existing Video, Image, URL, PowerPoint File, PDF
Outputs
AI Avatar Video, 1080p HD Video, 4K Video, Translated Video, Lip Synced Video, AI Dubbed Video, SCORM Export, Embedded Video, Interactive Video, Talking Photo
AI Type
Multimodal
Model Architecture
Custom/Proprietary
Daily Prompts
N/A
Context Length
N/A
Accuracy
93%
Content
94%
Reasoning
89%
Company
HeyGen Inc.
Founded
2020
HQ
Los Angeles, California, USA
Employees
157
Total Raised / Total Funding
$65.6M
Revenue
$95M
Valuation
$500M
ARR
$95M
CEO
Joshua Xu
Estimated Paid Users
40K
Current estimate
Total Earnings Till Date
$95M
+8.71% from last month
Market Share
8.7%
Current share
Average Session
32
Per active user
Hallucination Rate
6%
Model quality signal
Growth Rate
+5.36%
Monthly active users
Burn Rate
N/A
Total expenses / years active
Paid User Gain
+14.29%
Monthly paid user trend
$55M
Total Loss
$2.9M
Total Profit
$74M
Accuracy
93%
Context
94%
Reasoning
89%
Safety
88%
No benchmark scores available.
Type: Video
Description: Initial avatar generation model launched under the Movio brand. Produced AI avatar videos from text scripts with synchronized lip movement and pre-built avatar library. Supported text-to-speech in multiple languages. Watermarked outputs on free tier. Crashed three times in first months due to viral social media traffic. Enabled HeyGen to reach $1M ARR in 178 days.
Architecture: Custom/Proprietary
Type: Video
Description: Second-generation avatar model introducing fluid natural body movement, improved lip-sync accuracy across 140+ languages, and the foundation for HeyGen's Video Translation feature. Powered the platform through its growth from $1M to $35M ARR. Supported custom avatar creation from user-submitted footage and the first version of the Interactive Avatar streaming API for real-time use cases.
Architecture: Custom/Proprietary
Type: Video
Description: Third-generation model with enhanced photorealism, more natural facial expressions, improved voice cloning quality, and better handling of diverse skin tones and lighting conditions. Avatar III remains available as an unlimited (non-premium-credit) model for standard use cases on all paid plans as of the 2025 credits restructuring. Widely used for training, onboarding, and marketing content.
Architecture: Custom/Proprietary
Type: Video
Description: Current flagship avatar model. State-of-the-art photorealism with expressive full-body motion, controllable gesture sequencing, context-driven micro-expressions (blinks, tonal shifts, subtle head tilts), and natural body language. Powers Digital Twins, LiveAvatar, and premium API generation. Offers Max Quality and Faster creation modes. Integrated with Sora 2 and Veo 3.1 for combined avatar-plus-B-roll cinematic workflows. Uses 1 credit per 10 seconds of output (~6 credits/minute).
Architecture: Custom/Proprietary
Type: Video
Description: Real-time interactive avatar product powered by WebRTC streaming with sub-300ms latency for live two-way conversation. Replaces the earlier Interactive Avatar (deprecated March 2026). Supports custom avatar creation from 2 minutes of footage. Integrates with LLM backends, TTS engines, and enterprise systems for conversational AI agent use cases including customer support, coaching, and interactive education. Available via standalone LiveAvatar API and Platform.
Architecture: Custom/Proprietary
Total Funding
$65.6M
Rounds
4
Funding Update
$60MJun 2024
Raised $60M Series A led by Benchmark at $500M post-money valuation. Victor Lazarte (Benchmark) joined the board. ARR had grown from $1M (March 2023) to $35M+ in just over 12 months — a 35x increase. 40,000+ paying business customers. Profitable since Q2 2023. Hired Dave King (former CMO Asana) as CBO, Rong Yan (former VP Eng HubSpot) as CTO, Lavanya Poreddy (Meta/Match) as Head of Trust & Safety. Total raised: ~$74.6M.
Funding Update
$5.6MNov 2023
Raised $5.6M seed extension led by Conviction, Sarah Guo's venture firm. In exchange, Sarah Guo replaced HongShan's seat on HeyGen's board of directors — a notable governance transition signaling a shift from China-based to US-based investor control. HeyGen had 25 employees at time of this round and was crossing $10M ARR. Total seed capital: ~$14.6M.
Funding Update
$9MAug 2023
Raised $9M seed round led by Basis Set Ventures. HeyGen had crossed $1M ARR in March 2023 (178 days post-launch) and was growing rapidly at 20–30% month-over-month. Capital used to expand the engineering team and launch enterprise features including custom avatar creation and the first version of Video Translation.
Joshua Xu
Co-Founder & CEO
Wayne Liang
Co-Founder & CPO
No direct competitors available.
2025 · Oct 1
Launched LiveAvatar — next-generation real-time interactive avatars replacing Interactive Avatar (deprecated March 2026), offering hyper-realistic face-to-face AI conversations from 2 minutes of footage. Integrated OpenAI Sora 2 and Google Veo 3.1 for cinematic B-roll generation inside HeyGen Studio. Crossed $100M ARR in October 2025. Launched LMS integrations, interactive quizzes, and multilingual playback for learning & development teams.
2025 · Nov 1
Launched HeyGen Android app (US), enabling full video creation, editing, and publishing from mobile. Avatar IV updated with controllable gesture sequencing, improved micro-expression fidelity, and auto rendering mode selection. AI Studio redesigned with a unified Properties panel, Avatar Background generation (AI-generated, custom upload, or solid color), and inline avatar look generation without switching tabs.
2025 · Dec 1
Launched Video Agent publicly — a one-shot tool that creates complete avatar videos from a single natural-language prompt. Launched Voice Doctor — a chat-based interface for post-creation voice refinement using natural language ('too much reverb,' 'sounds flat'). Launched the official HeyGen Changelog (what's-new feed). Audio Dubbing moved to unlimited on all paid plans. LMS integration launched for course and training delivery.
Industry: Marketing
Compliances: Not specified
Integrations: HeyGen API, Claude MCP, OpenAI, Salesforce, HubSpot, Zapier, LMS via SCORM, YouTube, LinkedIn, Google Veo 3, ElevenLabs
Support:email, help center, live chat, community forum, dedicated account manager, enterprise support
Target audience: Marketers, Content Creators, L&D Teams, Sales Enablement Teams, HR Departments, Internal Communications, Enterprises, Small Businesses, Social Media Managers, Agencies
Supported languages: English, Spanish, French, German, Portuguese, Italian, Japanese, Korean, Chinese, Arabic, Hindi, Dutch, Polish, Turkish, Swedish, Danish, Norwegian, Finnish, Russian, Ukrainian, Indonesian, Malay, Thai, Vietnamese, Czech, Romanian, Hebrew, Greek
No acquisition records available.
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HeyGen is an AI video creation platform that lets you produce studio-quality videos featuring AI avatars without cameras, crew, or recording equipment. You type a script, pick an avatar (or create one from your own likeness), choose a voice and language, and HeyGen generates a professional video in minutes. Use cases include marketing videos, sales personalization, employee training, product demos, customer onboarding, and multilingual content localization. The platform supports 230+ avatars, 140+ languages, and features including Video Translation (lip-sync dubbing of existing videos), Interactive LiveAvatar (real-time two-way avatar conversations), and Video Agent (prompt-to-video generation).
HeyGen offers a free tier (watermarked videos, limited credits), a Creator plan at around $24/month, a Pro plan for teams, and an Enterprise plan with custom pricing for high-volume users requiring SSO, custom avatars, SLA, and API access. API pricing is credit-based — 1 credit = 1 minute of standard avatar video. Avatar IV (the most realistic model) uses 1 credit per 10 seconds (~6 credits/minute). Video Translation costs 3 credits per minute of source video. Audio dubbing is unlimited on paid plans. Credits can be purchased à la carte via the pay-as-you-go API model without a subscription.
HeyGen reached $1 million ARR in just 178 days from its July 2022 product launch — one of the fastest early ARR ramps ever recorded for a SaaS company. It hit $2M ARR by May 2023, $3M by July 2023, $10M by October 2023, $35M by June 2024, $57.5M by end of 2024, and $95–100M by October 2025. HeyGen has been profitable since Q2 2023 — less than one year after launch.
HeyGen Video Translation is an AI dubbing feature that takes any existing video — a recorded presentation, a sales call, a training module — and re-renders it in a different language with the speaker's lips synced to the new audio and their voice cloned in the target language. It supports 175 languages and regional dialects. The platform offers two translation modes: Standard (fast, optimized for videos with limited facial movement) and Quality (premium lip-sync mode with context-aware translation for high-fidelity results). Video Translation is one of HeyGen's most popular features, used by enterprises to localize content across global markets in hours instead of weeks.
LiveAvatar (launched October 2025, replacing the earlier Interactive Avatar) is HeyGen's real-time, two-way interactive avatar product. Unlike standard HeyGen avatars that generate pre-scripted video, LiveAvatar allows an AI avatar to engage in live spoken conversation with a viewer — responding to questions, adapting in real time, and maintaining contextual memory across the conversation. It uses WebRTC for low-latency streaming and can be embedded into websites, apps, and enterprise tools. Use cases include AI customer support agents, sales training simulations, virtual tutors, and AI receptionist experiences.